Today’s Marketing & PR newsletter from Horizont.de contains an interesting bit about yet another PR campaign for Germany. Two ad agencies from Hamburg, Jung von Matt and Kemper Trautmann will be jointly developing a „moral booster campaign“ for Germany with the claim „Du bist Deutschland“ (‚You are Germany‘).

As the campaign will be funded by Chancellor Schroeder’s recently established initiative „partners for innovation“ this is illustrating the amount to which marketing has become a necessariy element of politics… and somehow as well that the „capitalism“ debate is also nothing but a sloppily executed viral PR campaign directed at a target group that will almost certainly not be touched by „innovation“ campaigns of any kind…

By the way… I just registered the domain www.ichbinauchdeutschland.de. Maybe, if the campaign is sufficiently funny, I’ll put something along the lines of „Wir sind Papst online… stay tuned.