Well, not quite love, but it’s closest capitalist pseudo-substitute. According to this Reuters report, a Nevada brothel has come up with a truly unusual marketing ploy.

It is offering 50 „free rides“ to US military personnel with Iraq exposure – „‚We want to feel patriotic and feel we are doing something for our servicemen,‘ [a brothel representative] said. ‚If we owned a Dairy Queen we would be giving away free ice cream…'“