media, web 2.0

Yesterday’s news today…

Sure, search engines are a great tool to prestructure the ever increasing amount of information available out there. But if you ever wondered if there will always be humans involved in selecting and presenting news, here’s a preliminary answer – yesterday’s news became news again:

The SEO Blog: Google News Credibility Foiled By 15-Year Old

„Reading through SEO focused blog entries, Vandetta found an article that explained how to fool Google’s news system by writing fake press releases. Sensing an opportunity to experiment and play a joke on his friends, the self-described „Google fanboy“ decided to see what would happen if he submitted a fake Google press release claiming the 15-year old New Jersey student was Google’s youngest employee.

The press release was issued through the free service I-Newswire and contained a number of spelling mistakes. Short and to the point, the release, which appeared to have been sent by a Google spokesperson Sonya Johnson (who’s actually existence is unconfirmed and is assumed to be imaginary), read:

„(I-Newswire) – 15 year old student, Tom Vendetta has been hired by search engine giant Google Inc. The student will receive a lowered salary, which will be placed into a bank account for future education, said Google CEO Larry Page. When asked what role Vendetta will play at the Tech Giant’s offices, Page said he wouldnt have a role at the Main Offices. Instead he would work from his home in the New Jersey suburbs. Vendetta will be incharge of working with recent security flaw’s in Google’s beta e-mail service, „Gmail“. Google said they first found out about him when they discovered the student’s blog, at http://tomvendetta.be. The media giant said they looked forward to working with Vendetta’s expertise in JavaScript and AJAX.“

A few hours after posting the fake press release, Vandetta logged into the news search tool Digg after receiving an automated email from MAKEBot (Digg’s Spider), to find his practical joke had become a credible international tech story. Google was even displaying reference to the press release in Google News and at in the news results placed above search results relating to Google employment or hiring.

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