Now, these six new Apple spots are all spelling condescension in… English, with a little German strewn in… (btw, when did “Gesundheit” become the cool word for “bless you” in English). Still, they’re quite funny. And quite frankly, given bootcamp & parallels, and all the rumors about a native compatibility layer for Windows XP applications in OS X 10.5, I hope that pride won’t come before fall this time around. I’m seriously contemplating the purchase of an imac.