Well, not quite love, but it’s closest capitalist pseudo-substitute. According to this Reuters report, a Nevada brothel has come up with a truly unusual marketing ploy.

It is offering 50 “free rides” to US military personnel with Iraq exposure – “‘We want to feel patriotic and feel we are doing something for our servicemen,’ [a brothel representative] said. ‘If we owned a Dairy Queen we would be giving away free ice cream…'”