Sometimes it’s really amazing to watch how the google adwords service reacts to content changes on this page… Three pope related posts, and ads for Benedict related services are displayed. Impressive, but I suppose, not too helpful for most blogs, where the content of archive pages is probably as important as the index page when it comes to determining the target group.

Maybe they should not only try to see blog posts as a content unit, but also offer a possibiltiy to adjust the speed of ad-content adjustment to avoid temporary outliers like the pope-related one…