You certainly know that the idea of not judging something/someone based on appearance is only partly useful.

Covers usually do transmit a significant amount of information about the book’s content. But we also know that looks can deceive, especially concerning human beings. That’s why the headline of this entry can be quite handy: it reminds us to remain open to the fact that the information we receive by decoding the cover does not necessarily convey the correct social rules of interaction. So we have to remain vigilant.

In Amsterdam looks are sometimes almost as deceptive as the fly-over-country-bank featured in Michael Moore’s latest film, Bowling for Columbine. You think it’s just a bank. But it’s actually a bank – and a licensed gun store. In Amsterdam, where a large portion of GDP is made by directly following the idea of making love, not war, people don’t buy guns. They buy porn.

And that’s exactly why you should be careful about looks. A lot of souvenir shops in Amsterdam are conventional souvenir shops only on the outside, featuring the usual displays of postcards, t-shirts and disposable cameras. Inside, their range of products features a slightly different kind of ‘typical’ Amsterdam memorabila.

The kind labelled with a significant number of Xs…