Sure, search engines are a great tool to prestructure the ever increasing amount of information available out there. But if you ever wondered if there will always be humans involved in selecting and presenting news, here’s a preliminary answer – yesterday’s news became news again:
„Reading through SEO focused blog entries, Vandetta found an article that explained how to fool Google’s news system by writing fake press releases. Sensing an opportunity to experiment and play a joke on his friends, the self-described „Google fanboy“ decided to see what would happen if he submitted a fake Google press release claiming the 15-year old New Jersey student was Google’s youngest employee.
The press release was issued through the free service I-Newswire and contained a number of spelling mistakes. Short and to the point, the release, which appeared to have been sent by a Google spokesperson Sonya Johnson (who’s actually existence is unconfirmed and is assumed to be imaginary), read:
A few hours after posting the fake press release, Vandetta logged into the news search tool Digg after receiving an automated email from MAKEBot (Digg’s Spider), to find his practical joke had become a credible international tech story. Google was even displaying reference to the press release in Google News and at in the news results placed above search results relating to Google employment or hiring.