Lustige Sache. Coca Cola Zero Deutschland hat einen sehr schönen neuen Werbespot mit Manuel Neuer gedreht und auf youtube gestellt, der sich mit der Frage beschäftigt, was eigentlich wäre, wenn Manuel Neuer sich nicht dafür entschieden hätte Fußballprofi zu werden. Great Minds think alike? Oder wurde vielleicht sogar irgendjemand aus der Agentur von unserer fake-Doku […]

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No ‚tyrants‘ anymore.

According to the Guardian, a British recruitment firm got into a bit of trouble with the UK’s advertising watchdog because one of its radio ads features an apparently German boss whose spoken German reminds of Charlie Chaplin’s.

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Clichés galore – unmistakably German.

I usually don’t remember things I read in a newspaper word by word. But I still remember the beginning of an article published in the Irish Times back in 1998. It dealt with the German act in that year’s Eurovision song contest, and my Irish friend thought I should read it. Germans have a general, […]

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Ads making sense?

Sometimes it’s really amazing to watch how the google adwords service reacts to content changes on this page… Three pope related posts, and ads for Benedict related services are displayed. Impressive, but I suppose, not too helpful for most blogs, where the content of archive pages is probably as important as the index page when […]

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My two cents.

Last week, I read somewhere that google-ad clickthrough rates are to increase significantly if the ads are placed between the posts as opposed to being placed alongside. Well, from my experience, whoever claimed this correlation was probably just lucky. Personally, I can’t really see any change in the clickthrough rates – it’s still in the […]

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16 clicks.

Have you ever seen the google ad sense advertisements in the right column? They have been up since July 16th and have been clicked on by approximately 12 people, as I did actually click on five of them over the last months. I think the idea of adjusting advertisment to content (aka readers‘ and writers‘ […]

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